SalesCoachSalesCoachStop pitching. Start listening. Whether you're a Series A founder doing your own demos, an AE stuck at 80% of target, or a VP inheriting a team that can't get past the second meeting — the frameworks are the same. The napkin is already drawn.
30-minute session · No pitch · Just your pipeline reviewed live
"The framework on that napkin closed my first enterprise deal — $340K."
Marcus R.
AE → Top Performer, Fintech
Reps Coached Past Quota
Years Carrying a Quota
Pipeline Influenced
Reps coached past quota
Client quota attainment rate
Pipeline influenced
Years carrying quota personally
Team workshops delivered
Jordan Mehta
Co-Founder & CEO · Driftline (Series A)
Before coaching
Pitching every feature, every call. Demo-heavy, discovery-light. No deal made it past the second meeting.
"I was doing 45-minute product demos and wondering why nobody bought. Marcus taught me to spend the first 20 minutes listening — just listening. The next three calls all closed."
— Jordan Mehta
Five steps that replace the 45-minute pitch deck. Built for founders who are also the AE.
Connect
Earn the right to ask hard questions in the first 90 seconds
Listen
Map the gap between where they are and where they need to be
Obstacle
Name the real blocker — budget is never the real blocker
Solve
Present only what closes the gap you just mapped
Execute
Get the next step committed before you leave the call
Priya Sharma
Senior Account Executive · Verity Analytics (Mid-Market)
Before coaching
Stuck at 80% for two consecutive quarters. Calls were going well but deals were stalling post-demo.
"I had the product knowledge. I had the relationships. What I was missing was a framework for the moment the prospect goes quiet. The Discovery Stack gave me five questions I now ask on every call."
— Priya Sharma
Five layers that surface the real problem — not the one they lead with, but the one that makes them stay awake at 2am.
The 5-Layer Discovery Stack
Daniel Okafor
VP of Sales · Northgate SaaS (B2B, $25M ARR)
Before coaching
Team had strong pipeline but a 22% close rate. Second meetings were a black hole. No consistent objection-handling methodology.
"I inherited a team that could open but couldn't close. Every deal died at the second meeting. After a single workshop, every rep could name the real objection and reframe it on the fly."
— Daniel Okafor
Every objection is a signal. This map shows you what the prospect is actually saying — and the exact question that moves the deal.
The Objection Reframe Map
They say
"We don't have budget."
They haven't built a business case internally.
You ask
"Who owns the P&L impact of this problem?"
They say
"Let me think about it."
There's an unspoken risk they haven't voiced.
You ask
"What would need to be true for this to be a yes?"
They say
"We're happy with our current solution."
No one has shown them the cost of staying put.
You ask
"What does good look like vs. what you have today?"
Bring your hardest deal. I'll map the gaps, name the real objection, and leave you with a next step you can execute before end of week. No fluff. No upsell on the first call.
Usually responds within 4 hours · EST timezone